The experience is the product
The programme is not the product
The curriculum matters. The product also includes the support, connections and operations that turn learning into progress.
Read the full article ↗Benjamín Castro · Education, EdTech and management perspectives
Growth in education means connecting strategy, technology, people and execution.
I share ideas and experience on growth, international expansion, the student experience and the transformation of education business models. GloCal brings these perspectives together and creates a space for conversation and potential collaboration.
To start the conversation
What we teach. What students experience.
About GloCal
A place to share perspectives and open possibilities.
GloCal brings together Benjamín Castro’s ideas and an approach to collaboration in education and EdTech. His professional experience and activities extend beyond the firm. Here, content and conversation come first; where there is a specific need, we can also explore working together.
About GloCal and Benjamín ↗GloCal capabilities
Four areas of expertise
GloCal
A common foundation. Delivery that fits locally.
Growing in an existing market or entering another requires clear choices about what to share and what to adapt. We connect product, pricing, service and operations with local needs. We design routes to market and activate business, government or academic partnerships where they provide access and delivery capacity.
What we put into operation
global models adapted locally in product, pricing, service and operations, with clear ownership and criteria for scale.
Shared capabilitiesOperating blueprints · processes · data · knowledge
- MarketProduct and pricing
- InstitutionOperations and partnerships
- PeopleExperience and service
Our focus includes growth and transformation in Latin America, regional expansion and connections with the United States and other emerging markets, in both directions. Each opportunity has a defined market, segment and delivery model.
The Experience is the Product
Value develops throughout the relationship.
We reshape products and portfolios around what students need to choose, start and progress. Service, support and student persistence form part of the product. In online and blended education, we design the coordination that makes the experience work. For EdTech, we connect implementation and adoption with value for the client.
What we put into operation
a coherent experience, with active support and a way to track progress and continuity.
- Choose
- Access
- Start
- Learn
- Progress
- Complete
- Stay connected
Service and support throughout the experience
Student persistence is built at every stage.
Scalable technology and operating models
Capacity to grow with quality and control.
We connect people, processes, data and technology so recruitment, admissions and service work as a system. We plan capacity, define responsibilities and lead implementation with the specialists the work requires. Automation and AI support the tasks where they improve delivery and help teams provide more value.
What we put into operation
working processes and teams using them, with oversight of quality, capacity and cost.
- People
- Processes
- Data
- Technology
A model that works
- Accountability
- Workflows
- Measurement and improvement
Capacity and cost · automation and AI applied with judgement
EdTech business model transformation
From a licence to a service that delivers value.
We build offers that combine software, implementation, adoption and intervention. We design their operations, pricing and measurement. Success as a Service organises delivery around agreed outcomes, such as progress and continuity. Revenue as a Service focuses on revenue generated or protected, with clear responsibilities and attribution criteria.
What we put into operation
an offer and its economics tested with a pilot client before wider rollout.
- Software
- Implementation
- Adoption
- Intervention
- Measured value
Service design · operations · pricing · attribution
Success as a ServiceAgreed progress and continuity
Revenue as a ServiceRevenue generated or protected
An idea can start a conversation
Let’s talk about education, growth and what comes next.
If an idea connects with what you are seeing, I would like to hear your perspective.
Is there a specific need in your institution or team? GloCal is also a route to explore collaboration and consulting, with a scope agreed for each project.